Member Portal

Contribute to health research by joining studies and doing study activities

I have omitted confidential information in this case study. All information in this case study is my own and does not reflect the views of Verily. 

Organization
Verily

Role
Lead UX designer

Team
Research Platform

Duration
2021 Q1

Medium
Desktop & mobile web, mobile app

WHAT

I designed user experiences to improve participant enrollment into studies, and activity completion within studies. 

COMPLEXITY

I led UX strategy and execution. Working with 2 product managers and 10+ engineers to deliver the following design solution in less than a quarter.

IMPACT

Launched in Q2 2021, by EoY we increased the average month-over-month enrollment rate from -4% to +11%, and increased monthly engagement of existing participants from 27% to 42%.


PROBLEM

Our product was falling behind 2 key metrics: member engagement, and enrollment to studies 

Enrollment
4% Month-over-month average decrease in enrollment from
January to June 

Engagement
1% Month-over-month average decrease in engagement rate from January to June

For confidentiality reasons I have omitted the actual values for these metrics.  

It is difficult to complete activities with the current feed

Activities across multiple studies are mixed together in one very long feed (these activities include signing up for new studies).

The banner image at top is permanent. It takes a lot of real estate and hides activities below the fold. 

No sense of when activities must be complete by. Users forget about their activities. 


SOLUTION

Keep everything in one single feed. Keep new opportunities at the top, and all study tasks are grouped by study. 


SOLUTION

Navigating this problem led to many design artifacts exploring the mental model, system maps, and explorations for the design hypothesis. The following are some examples.


IMPACT

Launched in Q2, by the end of the year, we significantly increased study enrollment and engagement rates

Enrollment
11% month-over-month average increase in enrollment from June to December 

Engagement
3% month-over-month average increase in engaged participants from June to December (27% total engagement in June, to 42% in December)

For confidentiality reasons I have omitted the actual values for these metrics.